No-shows are a direct revenue loss. A customer who booked but does not appear has used up a slot that another paying customer could have filled. Prepayment eliminates or significantly reduces this problem because it creates financial accountability at the moment of booking.
How much does prepayment reduce no-shows?
Prepayment changes a booking from an unpaid reservation to a paid commitment. Its effect depends on the business, service, cancellation terms, customer group, and implementation, so WayPAY does not publish a universal reduction percentage without measured customer data.
Should you require full payment or just a deposit?
Either approach works. Full prepayment is most effective at eliminating no-shows but can reduce booking volume for high-ticket services where customers want to assess fit first. A deposit (25--50% of the service value) provides strong no-show protection while keeping the booking threshold lower. For services under 500 DKK, full prepayment is usually standard.
How do customers react to prepayment requirements?
Most customers accept prepayment if it is communicated clearly and the refund or cancellation policy is stated at booking. Businesses that explain the policy upfront -- "full refund if cancelled 48 hours in advance" -- see very little resistance. The customers who object most strongly are often the same ones most likely to no-show without a deposit.
How does WayPAY handle prepayment and refunds?
When payment service is active, WayPAY can collect card payment through Stripe during the booking workflow. The business is responsible for defining and communicating its cancellation and refund terms.